Thursday, August 25, 2011

Vox Populi

In these democratic days, any investigation into the trustworthiness and peculiarities of popular judgments is of interest. The material about to be discussed refers to a small matter, but is much to the point.

A weight-judging competition was carried on at the annual show of the West of England Fat Stock and Poultry Exhibition recently held at Plymouth (England). A fat ox having been selected, competitors bought stamped and numbered cards, for 6d. each, on which to inscribe their respective names, addresses, and estimates of what the ox would weigh after it had been slaughtered and “dressed.” Those who guessed most successfully received prizes. About 800 tickets were issued, which were kindly lent me for examination after they had fulfilled their immediate purpose. These afforded excellent material. The judgements were [unbiassed] by passion and uninfluenced by oratory and the like. The sixpenny fee deterred practical joking, and the hope of a prize and the joy of competition prompted each competitor to do his best. The competitors included butchers and farmers, some of whom were highly expert in judging the weight of cattle; others were probably guided by such information as they might pick up, and by their own fancies. The average competitor was probably as well fitted for making a just estimate of the dressed weight of the ox, as an average voter is of judging the merits of most political issues on which he votes, and the variety among the voters to judge justly was probably much the same in either case.
Thus begins "Vox Populi," written by Francis Galton and published in the scientific journal Nature in 1907.1  In this short article, Galton reports that the median of the group's estimates was accurate to within 0.8%.   The arithmetic mean of the group's estimate, 1197, was even closer to the ox's actual weight of 1198 lbs.2

Galton's findings have been cited by James Surowiecki in his book The Wisdom of Crowds.  According to Surowiecki's publisher, this book shows how "large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future."  A careful reading shows that Surowiecki's claims are more nuanced.  Relying on the wisdom of crowds works in some cases, but in other cases it does not.


1Galton, Francis (1907) Vox Populi. Nature, 75(1949), 450-451.
2Galton, Francis (1907) The ballot box [Letter]. Nature, 75 (1952), 509-510.

Credits:  Facsimile copies of the articles by Francis Galton were obtained in PDF format from the website galton.org on August 25, 2011.